Business Development Associate (BDA)
Key Responsibilities:Lead Generation: Research potential clients, cold call, email, WhatsApp, and network to build a strong lead pipeline.Product Demonstrations: Present software features clearly, showcase benefits, and address client pain points.Sales & Negotiation: Handle objections, negotiate pricing/packages, and close deals to meet or exceed sales targets.Client Relationship: Build trust with clients, follow up regularly, ensure satisfaction, and maintain long-term relationships.Market Research: Track competitor activities, gather feedback, and suggest improvements to enhance sales strategies.Reporting: Maintain CRM records and submit periodic reports on leads, demos, and conversions.
Marketing Associate
Key Responsibilities:Digital & SEO Marketing: Plan and execute SEO strategies (on-page & off-page), improve search rankings, and optimize website content for better visibility.Content & Social Media: Assist in creating engaging posts, blogs, landing pages, and social campaigns to attract healthcare professionals.Lead Generation Campaigns: Coordinate with the sales team to run email, WhatsApp, and digital ad campaigns that convert prospects.Market & Competitor Research: Analyze trends, keywords, and competitors to improve campaign performance and reach.Event & Webinar Promotion: Help organize and promote webinars, conferences, and offers to drive sign-ups.Analytics & Reporting: Track performance of SEO campaigns, social engagement, and ROI using analytics tools.
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